Privacy Policy

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Request a consultation or contact us
  • Fill out forms on our website
  • Subscribe to our newsletter or marketing communications
  • Engage with our customer service
  • Use our medical marketing services

This information may include:

  • Name and professional title
  • Practice name and business information
  • Email address and phone number
  • Professional credentials and specialties
  • Marketing goals and preferences
  • Payment and billing information
  • Any other information you choose to provide

 

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies, web beacons, and similar tracking technologies:

  • IP address and location data
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website information
  • Click-stream data and user interactions

Pearl Diver Integration

We use Pearl Diver, a visitor intelligence platform, to better understand how users interact with our website. Pearl Diver helps us identify potential prospects and track website visitor behavior. Through this integration, we may collect:

  • Company and contact information for business visitors
  • Website navigation patterns
  • Time spent on specific pages
  • Form submissions and downloads
  • Intent data and engagement scoring

Pearl Diver operates according to their own privacy policy, which can be found at [blackpearl.com/privacy-policy]. By using our website, you acknowledge that Pearl Diver may collect and process your information as described in their privacy policy.

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

  • Provide medical marketing services to healthcare practices
  • Develop and implement marketing strategies
  • Create custom marketing materials and campaigns
  • Manage client relationships and project delivery
  • Process payments and maintain billing records

Communication

  • Respond to your inquiries and provide customer support
  • Send service-related communications
  • Provide consultation and strategy sessions
  • Send marketing communications (with your consent)
  • Notify you of service updates or changes

Website Optimization

  • Analyze website usage and improve user experience
  • Personalize content and marketing messages
  • Conduct A/B testing and performance analysis
  • Identify and resolve technical issues
  • Enhance security and prevent fraud

Business Operations

  • Maintain business records and compliance
  • Conduct internal research and development
  • Improve our services and develop new offerings
  • Comply with legal obligations
  • Exercise or defend legal claims

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business, including:

  • Website hosting and maintenance providers
  • Email marketing platforms
  • Customer relationship management (CRM) systems
  • Payment processing services
  • Analytics and tracking services (including Pearl Diver)
  • Professional services (legal, accounting, consulting)

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Legal Requirements

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

  • Comply with legal processes or government requests
  • Protect our rights, property, or safety
  • Protect the rights, property, or safety of our users or others
  • Investigate fraud or security issues
  • Enforce our terms of service

Healthcare Industry Considerations

As a medical marketing service provider, we understand the sensitive nature of healthcare information. While we do not directly handle protected health information (PHI) under HIPAA, we implement appropriate safeguards when working with healthcare clients to ensure marketing activities comply with healthcare regulations.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure server infrastructure and firewalls
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Employee training on data protection practices
  • Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You may request access to the personal information we hold about you and receive a copy in a portable format.

Correction and Updates

You may request that we correct or update inaccurate or incomplete personal information.

Deletion

You may request that we delete your personal information, subject to certain exceptions for legal or business purposes.

Opt-Out

You may opt out of receiving marketing communications by:

  • Clicking the unsubscribe link in our emails
  • Contacting us directly at contact@greaton.ai
  • Reply STOP to unsubscribe
  • Adjusting your communication preferences in your account settings

Cookie Management

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.

To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about website usage. We use:

Essential Cookies

Required for basic website functionality and security.

Analytics Cookies

Used to understand how visitors interact with our website and improve our services.

Marketing Cookies

Used to deliver relevant advertising and track marketing campaign effectiveness.

Pearl Diver Tracking

Pearl Diver may use cookies and other tracking technologies to identify and track website visitors for lead generation purposes.

You can manage your cookie preferences through your browser settings or by using our cookie consent manager when available.

Third-Party Links and Services

Our website may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to these external sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

International Data Transfers

If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where our servers are located and our central database is operated. By using our services, you consent to the transfer of your information to the United States.

Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect and how it is used
  • The right to delete personal information
  • The right to opt out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising these rights

To exercise these rights, please contact us using the information below.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:

  • The nature and sensitivity of the information
  • The purposes for which we process the information
  • Legal and regulatory requirements
  • The need to defend or exercise legal claims

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending an email notification to registered users
  • Providing notice through our services

The updated policy will be effective as of the date posted. Your continued use of our services after the effective date constitutes acceptance of the updated Privacy Policy.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Greaton
 Email: contact@greaton.ai
 Phone: (404) 429-4693

For Pearl Diver-related inquiries, you may also contact Pearl Diver directly through their website or privacy contact information.

Compliance and Certifications

We are committed to maintaining compliance with applicable privacy laws and regulations, including but not limited to:

  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • CAN-SPAM Act
  • Healthcare industry privacy standards

We regularly review and update our privacy practices to ensure ongoing compliance and protection of your personal information.

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